21 g protein · 156 kcal*
Matcha
Earthy, creamy and refined with a quiet botanical character.
Premium functional nutrition
Protein, wellness
and beauty — in one daily ritual.
VELYRA COMPLETE is designed to feel as desirable as a premium beauty brand, while delivering high-protein everyday nutrition in a simple 45 g pouch.
20–22 gProtein per serving*
Beauty-firstPremium wellness brand language
Daily ritualOffice, yoga, travel, gym, park & home
220 mLRecommended fill line
Everyday use
Six daily moments.
Six flavors.
The product now appears in a single lifestyle collage showing six distinct real-life situations with six different flavors.
Office, yoga, gym, park, home kitchen and travel lounge — reinforcing VELYRA as an everyday protein ritual with a beauty and lifestyle sensibility.
Protein + beauty
A protein product with a beauty soul.
VELYRA COMPLETE is not positioned like a conventional gym supplement. It brings together high-protein nutrition, elegant design and a beauty-inspired lifestyle identity.
It is intended for modern consumers who want nourishment, convenience and a product they genuinely enjoy carrying, displaying and using every day.
- High-protein daily nutrition
- Premium wellness and beauty positioning
- Minimal, elevated packaging design
- Designed for modern routines
The ritual
Open. Fill. Shake. Enjoy.
Designed as both pack and shaker, the pouch turns nutrition into a clean and intuitive ritual.
Add cold water or your preferred milk, close the cap, shake for 15–20 seconds and enjoy directly from the pouch.
Brand positioning
More than protein.
More than beauty.
VELYRA COMPLETE sits between nutrition, wellness and beauty. The visual language remains soft, warm and premium, while the product promise stays anchored in protein, fibre and a complete daily ritual.
High Protein
High Fibre
Wellness Routine
Beauty-Led Design
Collection 01
Six distinct expressions.
A launch range that combines familiar comfort flavors with premium and Asian-inspired signatures.
20 g protein · 169 kcal*
Pistachio
Roasted, aromatic and softly nutty with a premium dessert tone.
22 g protein · 150 kcal*
Chocolate
Dark cocoa, smooth texture and an elegant indulgent profile.
22 g protein · 160 kcal*
Black Sesame
Toasted, deep and distinctly Korean in tone and identity.
20 g protein · 183 kcal*
Milk Tea
Earl Grey-inspired, creamy and quietly fragrant.
20 g protein · 173 kcal*
Cookies & Cream
Comforting and creamy with a soft dessert-like finish.
*Development targets. Final nutrition and claims remain subject to final formulation and laboratory validation.
Format architecture
Three commercial formats.
7-day, 14-day and 28-day formats create a clear ladder for trial, repeat purchase and monthly routine.
7-Day Box7 sachets
14-Day Box14 sachets
28-Day Box28 sachets
Packaging detail
The fill-line is part of the experience.
The 220 mL recommended line is a core functional detail and helps explain the product ritual in a very clear way.
This reinforces convenience while enhancing the visual distinctiveness of the pouch itself.
International distribution
Introduce a new ritual to your market.
A protein product with strong visual appeal, lifestyle versatility and a beauty-forward brand identity.
Request distribution information