Market opportunity
Category analysis, consumer occasion and channel positioning.
Wok Foods NPD portfolio
Concepts built for the next market.
A curated portfolio of new food and beverage concepts developed for international distributors, retailers and private-label partners.
14Current NPD concepts
Beauty & wellness
Functional nutrition
Modern convenience
Innovation portfolio
From insight to product platform.
From market opportunity to a credible product story. Each project combines product positioning, format development, brand architecture, packaging direction and distributor-facing communication.
14Current NPD concepts
- PositioningConsumer need, format logic and category fit.
- PackagingVisual direction, shelf presence and retail readiness.
- CommunicationClaims, product story and distributor-facing clarity.
- ExecutionCommercial pathways from concept to launch.
Buyer Intelligence
Understand the signal behind the concepts.
Compare category momentum, buyer windows and market direction before exploring the Wok Foods NPD portfolio.
4Decision filters before product review
- Category momentumUnderstand where demand and buyer attention are accelerating.
- Retail timingSpot listing windows, format readiness and seasonal fit.
- Market signalsRead pricing pressure, consumer pull and competitive movement.
- Commercial fitFilter which concepts are most credible for each market.
Wok Foods NPD · Innovation Platform
Functional Everyday Nutrition™
Explore how protein, fibre, hydration, gut health, performance and healthy aging are moving from supplements into everyday foods, beverages and convenient nutrition formats.
6Innovation spaces across food and nutrition
- EatMeals, snacks and everyday food formats with added function.
- DrinkHydration, RTD and beverage-led functional opportunities.
- PerformProtein, creatine, recovery and active daily nutrition.
- BalanceGut health, fibre, sleep and healthspan-focused concepts.
Current projects
Explore the range.
Select a project to open its dedicated product presentation, commercial information and distributor resources.
Distributor preview
Beauty, made daily.
Beauty, made daily.
Functional beauty & wellness
VELYRA Daily Collagen Jelly
A premium fruit-and-botanical jelly ritual combining marine collagen peptides, vitamin C and dietary fibre in a portable resealable pouch.
Discover VELYRA
Concept development
Open · Fill · Shake · Enjoy
Open · Fill · Shake · Enjoy
Premium functional nutrition
VELYRA COMPLETE
A protein-focused daily nutrition concept built around a 45 g shake-ready pouch with one centered cap and no separate shaker required.
Discover VELYRA COMPLETE
New NPD concept
Everyday collagen. Engineered for clarity.
Everyday collagen. Engineered for clarity.
Collagen & active wellness
VELYRA Daily Collagen + Vitamin C
A European-first 400 g food supplement concept combining hydrolysed bovine collagen peptides and vitamin C in a simple unflavoured daily routine.
Discover VELYRA Collagen
Distributor preview
Korea, brewed into a drop.
Korea, brewed into a drop.
Korean tea concentrates
HAN:DROP
Modern Korean cold-brew tea concentrates in portable single-serve sticks, designed for rapid preparation and international retail.
Discover HAN:DROP
Product concept
High protein. Low calorie.
High protein. Low calorie.
High-protein convenience food
DAN:FIT Noodles Pro
A Korean protein noodle concept built around high-protein, low-calorie convenience and fast preparation for modern retail and active lifestyles.
Discover DAN:FIT Noodles Pro
New product
Korean-inspired high-protein ready meals.
Korean-inspired high-protein ready meals.
High-protein ready meal
DAN:FIT Ready Bowl
Korean-inspired high-protein ready bowls for convenient meals at home, at work or on the go, in Curry and Kimchi flavours.
Discover DAN:FIT Ready Bowl
New product
Korea, fermented into a fizz.
Korea, fermented into a fizz.
Korean functional beverage
HAN:DROP Kombucha
Effervescent Korean kombucha powder sticks in five refreshing flavours, designed for convenient cold-water preparation.
Discover HAN:DROP Kombucha
Distributor preview
Tradition meets wellness.
Tradition meets wellness.
Gluten-free Asian convenience
ORI:ZEN Cup Rice Noodles
Asian-inspired rice noodle cups combining a naturally gluten-free base, non-fried noodles and convenient three-minute preparation.
Explore ORI:ZEN
New product
Naturally from Thailand.
Naturally from Thailand.
Premium coconut water
KANUVA Coconut Water
A premium shelf-stable coconut water platform from Thailand, developed for international retail across Pink, Pure, Watermelon and Coconut Pulp references.
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New product
Made to create.
Made to create.
Premium Asian ingredient blends
RUVAYA Ube & Taro Blends
A professional ingredient platform bringing UBE purple yam and TARO into beverages, gelato, bakery, pastry and dessert development.
Discover RUVAYA
Distributor preview
Protein in a new form.
Protein in a new form.
High-protein ambient convenience
WHITEFORM Egg White Noodles
A three-SKU range of ready-to-eat egg white noodles delivering 10 g protein, 45 calories and less than 1 g carbohydrate per 100 g pouch.
Discover WHITEFORM
New product
Ready when life is.
Ready when life is.
Ready-to-eat konjac noodles
ZAVUMI
A nine-recipe range of ready-to-eat konjac noodles in microwaveable retort pouches, combining modern convenience and globally inspired flavour.
Discover ZAVUMI
New product
A lighter way to create.
A lighter way to create.
Low-calorie konjac essentials
KON:ZEN
A four-format konjac platform for modern retail: Noodles, Rice, Linguine and Tteokbokki in shelf-stable ready-to-cook pouches.
Discover KON:ZEN
New product
Dry konjac. Designed differently.
Dry konjac. Designed differently.
Dry konjac noodles & rice
KON:ZEN DRY
A premium dry-konjac extension built around two shelf-distinct formats: five individually portioned noodle nests and quick-soak translucent konjac rice.
Discover KON:ZEN DRY
Our development approach
From concept to commercial conversation.
Product architecture
Format, flavour range, functional direction and commercial differentiation.
Brand and packaging
Identity, pack hierarchy, visual system and launch-ready storytelling.
Distributor support
Landing pages, product sheets, presentations, logistics and market-entry materials.
Partnership enquiries
Looking for the next product opportunity?
Contact Wok Foods for current project status, samples, commercial conditions, territory availability or private-label development.