Wok Foods NPD portfolio

Concepts built for the next market.

A curated portfolio of new food and beverage concepts developed for international distributors, retailers and private-label partners.

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07Current NPD concepts
Beauty & wellness Functional nutrition Modern convenience

Innovation portfolio

From market opportunity to a credible product story. Each project combines product positioning, format development, brand architecture, packaging direction and distributor-facing communication.

Current projects

Explore the range.

Select a project to open its dedicated product presentation, commercial information and distributor resources.

Distributor preview VELYRA Daily Collagen Jelly six-flavour range Beauty, made daily.

Functional beauty & wellness

VELYRA Daily Collagen Jelly

A premium fruit-and-botanical jelly ritual combining marine collagen peptides, vitamin C and dietary fibre in a portable resealable pouch.

  • 6 flavours
  • 150 g spout pouch
  • Daily wellness
Discover VELYRA
Concept development VELYRA COMPLETE product pouch with one centered cap Open · Fill · Shake · Enjoy

Premium functional nutrition

VELYRA COMPLETE

A protein-focused daily nutrition concept built around a 45 g shake-ready pouch with one centered cap and no separate shaker required.

  • 6 flavours
  • 45 g pouch
  • One centered cap
Discover VELYRA COMPLETE
Distributor preview HAN:DROP four-flavour Korean cold-brew tea concentrate range Korea, brewed into a drop.

Korean tea concentrates

HAN:DROP

Modern Korean cold-brew tea concentrates in portable single-serve sticks, designed for rapid preparation and international retail.

  • 4 varieties
  • 10 × 20 mL
  • 1:10 preparation
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Product concept DAN:FIT Noodles Pro Korean protein noodles four-product range High protein. Low calorie.

High-protein convenience food

DAN:FIT Noodles Pro

DAN:FIT Noodles Pro is a Korean protein noodle concept positioned around high protein, low calorie convenience and rapid preparation for modern retail and active lifestyles.

  • 11 g protein
  • 99 kcal
  • Ready in 1 second
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New product DAN:FIT high-protein ready bowls in Curry and Kimchi flavours Korean-inspired high-protein ready meals.

High-protein ready meal

DAN:FIT Ready Bowl

Korean-inspired high-protein ready bowls developed for convenient meals at home, at work or on the go, available in Curry and Kimchi flavours.

  • 27 g protein
  • 5 g+ fibre
  • Ready in 5 minutes
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New product HAN:DROP Kombucha five-flavour powder stick range Korea, fermented into a fizz.

Korean functional beverage

HAN:DROP Kombucha

Effervescent Korean kombucha powder sticks in five refreshing flavours, designed for convenient cold-water preparation.

  • 5 g sticks
  • 5 flavours
  • 250–300 mL
Discover HAN:DROP Kombucha
Distributor preview ORI:ZEN gluten-free rice noodle cup range in four flavours Tradition meets wellness.

Gluten-free Asian convenience

ORI:ZEN Cup Rice Noodles

Authentic Asian-inspired rice noodle cups combining a naturally gluten-free foundation, non-fried noodles and convenient three-minute preparation.

  • 4 flavours
  • 65 g cup
  • Ready in 3 minutes
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Our development approach

From concept to commercial conversation.

Market opportunity

Category analysis, consumer occasion and channel positioning.

Product architecture

Format, flavour range, functional direction and commercial differentiation.

Brand and packaging

Identity, pack hierarchy, visual system and launch-ready storytelling.

Distributor support

Landing pages, product sheets, presentations, logistics and market-entry materials.

Partnership enquiries

Looking for the next product opportunity?

Contact Wok Foods for current project status, samples, commercial conditions, territory availability or private-label development.

Contact the NPD team