Vitamin C
Normal collagen formation
Vitamin C contributes to normal collagen formation for the normal function of skin.
VELYRA · European-first food supplement NPD
Everyday collagen.
Engineered for clarity.
A premium unflavoured formula combining hydrolysed bovine collagen peptides and vitamin C in one simple 10 g daily routine.
400 gPremium pouch
40Daily servings
99.8%Collagen peptides
20 mgVitamin C / serving
10 gDaily serving
2Ingredients
01 · Product logic
Function first.
Ritual second.
VELYRA is designed around a behaviour consumers already understand: one level scoop mixed into water, yoghurt, smoothies or oatmeal. The neutral profile keeps the product flexible across age groups, dayparts and retail channels.
UnflavouredNo sweetenersTwo-ingredient formulaResealable pouch
02 · EU communication framework
Benefits with a clear regulatory basis.
Communication is anchored to authorised vitamin C and protein claims, subject to final specification and market notification requirements.
High protein
Muscle mass maintenance
Protein contributes to the maintenance of muscle mass.
High protein
Normal bone maintenance
Protein contributes to the maintenance of normal bones.
Claims shown are subject to the final product specification, finished-product analysis and applicable national notification requirements.
03 · Formula architecture
Two ingredients.
Nothing to hide.
The proposed 10 g serving keeps the architecture deliberately simple and easy to explain to buyers and consumers.
- Hydrolysed bovine collagen peptides
- 9,980 mg
- Vitamin C (L-ascorbic acid)
- 20 mg
- Vitamin C NRV
- 25%
- Flavour profile
- Neutral
04 · Everyday routine
Designed to disappear into the day.
No flavour system. No complicated preparation. One measured serving that fits familiar food and beverage occasions.
05 · Consumer occasions
One formula. Multiple routines.
We reduced the lifestyle story to the occasions that matter commercially: morning, work, active living and healthy ageing.
06 · Channel architecture
Built for wellness retail, pharmacy and private label.
One product concept, structured to speak differently across six commercially relevant channels.
01
Beauty & wellness retail
02
Pharmacy & para-pharmacy
03
Fitness & active lifestyle
04
E-commerce & subscriptions
05
Private-label programmes
06
Specialist distributors
07 · Packaging & logistics
Retail-ready pouch.
Six-unit case.
A premium pouch is paired with a practical corrugated master carton for B2B handling and distribution.
Pouch400 g200 × 230 mm
Case pack6 units2.4 kg net
Configuration2 × 3Upright pouches
Case sizeProvisional420 × 200 × 250 mm
Final dimensions, barrier structure, material codes and disposal instructions will be confirmed against supplier dielines and a filled-pack test.
EU
European-first development
Regulatory thinking built into the concept.
The master concept includes authorised claims, mandatory supplement warnings, responsible-operator fields, batch and best-before areas and a multilingual artwork pathway.
Country-specific language, notification and recycling requirements are completed before commercial release.
Develop with Wok Foods
Evaluate VELYRA for your market.
Request the technical file, indicative quotation or product samples for a European private-label programme.