Pho Beef
Rich, aromatic Vietnamese-style broth with star anise, ginger and fresh herb character.
← Back to NPD Hub
Authentic flavour.
Gluten-free rice cup noodles · Made in Vietnam
Authentic flavour.
Naturally rice.
Four Asian-inspired rice noodle cup concepts developed for modern convenience, inclusive eating and clear premium shelf impact.
Gluten freeFinal claim subject to validation
Non-friedSteamed and dried noodles
Source of fibreTarget positioning
65 gSingle-serve cup
3 minutesBoiling-water preparation
VietnamRice noodle production base
Core range
Four flavours with a clear visual system.
A coordinated ivory packaging platform with flavour-specific colour coding, authentic food photography and immediate benefit communication.
Pho Chicken
Delicate, savoury chicken-style broth with ginger, shallot, coriander and white pepper.
Tom Yum
Bold Thai-inspired profile with lemongrass, lime, galangal and chilli.
Plant-based option target
Veggie Mushroom & Ginger
Comforting mushroom, ginger and vegetable profile built around a plant-based recipe.
Plant-based option target
Brand proposition
Tradition meets wellness.
ORI:ZEN translates familiar Asian comfort food into a contemporary rice-based convenience platform—authentic enough for Asian-food consumers and accessible enough for mainstream retail.
AuthenticAsian-inspired recipes, aromatic ingredients and rice noodle credentials.
MindfulVisible nutritional improvements without a clinical brand expression.
ConvenientPortable, shelf-stable and ready with boiling water in three minutes.
ExtensibleA brand platform designed to move into bowls, meal kits and future rice formats.
Preparation ritual
Open. Add water. Wait. Enjoy.
A familiar cup-noodle ritual with flat rice noodles and a simple three-minute preparation.
Open halfway
Peel the lid back to the indicated fill position.
Add boiling water
Fill to the internal line and close the lid.
Wait 3 minutes
Allow the rice noodles and seasoning to hydrate.
Stir and enjoy
Mix thoroughly and serve directly from the cup.
Channel and consumer fit
Built for everyday convenience occasions.
The portable cup format supports office, vending, travel, e-commerce, Asian grocery and mainstream convenience channels.
Office & vending
Travel & convenience
Outdoor & on-the-goDistributor planning
Indicative product and logistics framework.
Commercial values remain subject to final factory confirmation, approved artwork, testing and market-specific regulatory review.
Product specification
FormatPaper cup with foil lid
Net weight65 g
Noodle typeFlat rice noodles
Preparation3 minutes with boiling water
Shelf life18 months target
OriginVietnam
StorageCool, dry place
Range4 flavours
Indicative logistics
24Cups per carton
3,000Cartons per 40 ft
72,000Cups per 40 ft
MixedFlavour loading subject to MOQ
Final MOQ, mixed-container allocation, carton dimensions, loading plan and commercial pricing are available on request and subject to the latest factory quotation.
Distributor resource
Download the ORI:ZEN distributor presentation.
The PDF contains the product proposition, market opportunity, range, benefits, specifications, logistics, quality framework, route-to-market strategy and Wok Foods partnership support.
Confidential and proprietary · PDF · 2.8 MB