Protein-led proposition
10 g of protein in every convenient 100 g pouch.
New product developmentMade in Thailand
The noodle,
reimagined.
WHITEFORM transforms egg white into smooth, versatile noodles made for modern everyday meals—ready when you are.
10gProtein
45Calories
<1gCarbs
01Three shapes. One new protein category.
A new category
Protein made into noodles.
WHITEFORM began with a simple question: what if noodles could be lighter, cleaner and more useful for everyday life?
Made primarily from egg white and water, the range offers a satisfying base for soups, salads, stir-fries and pasta-style meals—without flour and without waiting for water to boil.
The range
One idea. Three versatile forms.
A coordinated retail family with distinctive colour coding and a consistent nutritional proposition across every shape.
01
Vermicelli Style
Fine, delicate strands for light salads, broths and Asian-inspired bowls.
- 100 g pouch
- Ready to eat
- Gluten free
02
Udon Style
Thick, satisfying noodles designed for stir-fries, soups and rich sauces.
- 100 g pouch
- Ready to eat
- Gluten free
03
Classic Noodle Style
A versatile medium strand for everyday noodle dishes and pasta-style meals.
- 100 g pouch
- Ready to eat
- Gluten free
Effortless meals
Drain. Heat. Create.
A simple three-step ritual makes WHITEFORM easy to fit into busy, health-conscious lifestyles.
01
Drain
Open the pouch and drain the packing liquid.
02
Heat
Warm with a sauce, add to soup or enjoy chilled.
03
Create
Finish with vegetables, herbs and your favourite flavours.
Built for variety
Salads · Stir-fries · Soups · Pasta-style meals
Why WHITEFORM
Designed around the way people eat now.
Familiar enough for everyday meals. Different enough to create a compelling new space on shelf.
Light nutritional profile
Only 45 calories and less than 1 g of carbohydrates.
Fast and versatile
No boiling required, with hot and cold meal applications.
Ambient convenience
18-month shelf life for straightforward stocking and use.
Everyday relevance
From desk lunch to dinner.
The three forms give shoppers a natural way to match the product to different occasions, cuisines and textures.
Retail ready
A system designed beyond the pouch.
Clear shelf blocking, distinctive SKU colours and adaptable communication assets support launch across retail and omnichannel touchpoints.
FSSC 22000BRCGSISO 22000HACCP & GMPHALAL
Product information
Built for international distribution.
A compact, ambient format developed in Thailand for modern grocery, specialty retail and foodservice channels.
Request complete project information ↗- Product
- Ready-to-eat egg white noodles
- Range
- Vermicelli · Udon · Classic Noodle
- Net weight
- 100 g / 3.5 oz per pouch
- Shelf life
- 18 months
- Storage
- Ambient · cool, dry place
- Case configuration
- 36 pouches per carton
- Country of origin
- Thailand
- Allergen
- Egg
Downloads
Project documents.
Prepared for distributor discussions, technical review and internal presentations.
01Commercial
Distributor Product Sheet
Range overview, product benefits and key commercial data.
Download PDF ↓02TechnicalTechnical Data Sheet
Product composition, specifications and handling information.
Download PDF ↓03OverviewTechnical Infographic
A visual one-page summary for internal and customer presentations.
Download PDF ↓Distribution opportunities
Bring protein into a new form.
WHITEFORM is open for selected distributor and retail discussions. Contact the Wok Foods NPD team for project details.
npd@wokfoods.com