Back to NPD Hub

New product development

KON:ZEN

Better choices. Effortless meals.

A versatile konjac range created for modern retail, private label and everyday convenience.

10 kcal / 100 g
3.56 g fibre / 100 g
4 distinctive formats
Made in Thailand

Four formats. One clear proposition.

A range built to stand apart.

01
Konjac Noodles 220 g front pouchKonjac Noodles 220 g back pouchFront / back

KON:ZEN

Noodles

A versatile everyday format for stir-fries, soups, salads and quick meal solutions.

View technical sheet
02
Konjac Rice 220 g front pouchKonjac Rice 220 g back pouchFront / back

KON:ZEN

Rice

Rice-style grains created for bowls, fried-rice concepts and convenient meal preparation.

View technical sheet
03
Konjac Linguine 220 g front pouchKonjac Linguine 220 g back pouchFront / back

KON:ZEN

Linguine

A wider pasta-style cut designed for sauces, warm dishes and premium meal occasions.

View technical sheet
04
Konjac Tteokbokki 220 g front pouchKonjac Tteokbokki 220 g back pouchFront / back

KON:ZEN

Tteokbokki

A distinctive Korean-inspired format for bold sauces, snacking and contemporary Asian meals.

View technical sheet
Complete KON:ZEN konjac product range

Designed to be seen

Packaging with its own quiet confidence.

KON:ZEN uses an ivory and charcoal architecture that feels natural, contemporary and immediately premium. Each format owns a distinct colour while the family remains unmistakably one range.

140 × 185 mmConcept finished pouch face
220 g200 g drained product
4 coloursFast format recognition
Front windowThe product is part of the design
12 × 220 g2.64 kg net product per master carton
ThailandDeclared country of origin

Concept dimensions and final artwork remain subject to producer confirmation.

Simple by design

More room for flavour. Less nutritional noise.

A neutral, adaptable base that lets sauces, vegetables and culinary concepts take the lead—across retail, foodservice and private label.

10kcal
per 100 g
Fibre
3.56 g
Fat
0 g
Carbohydrate
0 g
Sugars
0 g
Protein
0 g
Salt
0 g

Values shown per 100 g, based on supplied product information.

Vegan

Plant-based formulation

Gluten free

Suitable positioning for gluten-free ranges

Low carb

A versatile carbohydrate alternative

Source of fibre

3.56 g fibre per 100 g

Ingredients

Water · Konjac flour 4.4% (Amorphophallus konjac) · Acidity regulator E526

Storage

Store in a cool, dry place away from direct light. After opening, refrigerate and consume within 3 days. Do not freeze.

KON:ZEN noodles prepared in a premium home kitchen

Ready-to-cook convenience

Open. Rinse. Make it yours.

  1. 01
    Drain

    Open the pouch and drain the preserving liquid.

  2. 02
    Rinse

    Rinse once or twice under clean running water.

  3. 03
    Style

    Warm with your preferred sauce, broth, vegetables or protein.

Manufacturing assurance

Built for serious retail conversations.

The proposed manufacturing partner presents a broad quality and certification portfolio to support international buyer requirements.

BRCHACCPISOHALALKOSHERGLUTEN FREEGREEN INDUSTRY

Manufacturing-site certifications are presented for commercial evaluation. Current certificates, scope, validity and any logo-use rights must be reviewed and confirmed before final artwork or market launch.

Made for the shelf

From category bay to campaign moment.

A coherent four-colour block gives buyers multiple ways to activate the range—from a focused healthy-food bay to a premium endcap or launch island.

Buyer-ready documentation

Explore every format in detail.

Your next konjac range starts here.

Let's create the shelf moment buyers remember.

Request specifications, samples, MOQ, pricing and private-label options directly from the Wok Foods NPD team.

Talk to our NPD team