New product development
KANUVA
Naturally from Thailand.
A premium, shelf-stable coconut water platform created for international retail, combining Thai origin, clean visual identity and four distinct product experiences.
Brand platform
Pure tropical refreshment, built as a scalable beverage brand.
KANUVA is designed as an autonomous consumer brand for coconut water and future tropical beverage extensions. The identity is modern, natural and internationally accessible, with subtle Thai provenance and a clear colour system across the range.
From young green coconuts
No added sugar
No preservatives
Ambient shelf-stable
KANUVA Pink spotlight
More than a colour. A complete product story.
Five interactive infographics translate the KANUVA Pink proposition into product facts, natural differentiation, nutrition, process and retail formats.
01 · Product snapshot
KANUVA Pink at a glance.
Coconut Water
Naturally Pink
Added Sugar
Fat
Months Ambient Shelf Life
Product of Thailand
350 ml
Aseptic Carton 330 ml
02 · Why Pink is different
A familiar category with an unexpected visual identity.
Conventional Coconut Water
KANUVA Pink
Clear / pale appearance
Naturally pink appearance
Low visual differentiation
Immediate shelf recognition
Mostly commodity perception
Premium differentiation
Hydration focused
Hydration + discovery
Packaging must do the work
The liquid itself stands out
The pink colour is the product story — not just the packaging.
03 · The natural pink phenomenon
The colour develops naturally — no artificial colour added.
01Young Green CoconutNatural coconut water
02Natural CompoundsIntrinsic coconut chemistry
03Controlled ProcessingProduct-specific conditions
04Natural Pink HueStable through shelf life
04 · Natural mineral profile
Naturally present in coconut water.
677 mg
Potassium
per current 296 ml reference serving
57 mgCalcium
24 mgMagnesium
203 mgPhosphorus
80kcal
17 gTotal Sugars
0 gAdded Sugars
0 gFat
Current values based on the supplied Nutrition Facts panel. Final market labelling remains subject to importer and local regulatory review.
05 · Two formats, two channel roles
Same hero proposition, adapted to different retail occasions.
PET 350 ml
- Maximum product visibility
- Convenience
- Fitness & wellness
- Grab & go
- Premium grocery
Aseptic Carton 330 ml
- Portable shelf-stable format
- Retail
- E-commerce
- Multipack
- Foodservice
The range
Four references. One coherent shelf presence.
Each SKU uses the same KANUVA architecture, with a distinct colour code and product story.
KANUVA PINK
Naturally Pink Coconut Water
The hero reference: 100% coconut water with a naturally developed pink colour that remains stable throughout the confirmed shelf life.
- Ingredients
- 100% coconut water
- Formats
- PET 350 ml · Aseptic carton 330 ml
- PET nutrition
- Approx. 95 kcal · 20 g sugars / bottle
KANUVA PURE
100% Coconut Water
The core volume reference: straightforward, naturally refreshing coconut water in a clean, transparent PET presentation.
- Ingredients
- 100% coconut water
- Format
- PET 350 ml
- Nutrition
- Approx. 95 kcal · 20 g sugars / bottle
KANUVA WATERMELON
Coconut Water with Watermelon
A fruit-forward extension with a bright watermelon profile and a softer natural sweetness than the pure references.
- Ingredients
- Coconut water, watermelon juice, water
- Format
- PET 350 ml
- Nutrition
- Approx. 88 kcal · 17.5 g sugars / bottle
KANUVA PULP
Coconut Water with Coconut Pulp
A more sensory, tropical expression with visible coconut meat and confirmed pulp stability throughout shelf life.
- Ingredients
- Coconut water, water, coconut meat
- Format
- PET 350 ml
- Nutrition
- Approx. 88 kcal · 17.5 g sugars / bottle
Packaging formats
Designed for immediate retail recognition.
The range combines transparent PET visibility with a premium aseptic carton for the hero Pink reference.
01
PET bottle · 350 ml
Standard transparent PET bottle with colour-coded closures, matte ivory label and strong product visibility. Available across all four references.
02
Aseptic carton · 330 ml
A shelf-stable, resealable carton reserved for KANUVA Pink, carrying the same front-pack architecture as the PET range.
Development summary
Initial product and commercial specification.
| Reference | Product | Format | Ingredients | Shelf life |
|---|---|---|---|---|
| Pink | Naturally Pink Coconut Water | PET 350 ml Aseptic carton 330 ml | 100% coconut water | 18 months ambient |
| Pure | 100% Coconut Water | PET 350 ml | 100% coconut water | 18 months ambient |
| Watermelon | Coconut Water with Watermelon | PET 350 ml | Coconut water, watermelon juice, water | 18 months ambient |
| Pulp | Coconut Water with Coconut Pulp | PET 350 ml | Coconut water, water, coconut meat | 18 months ambient |
Final legal names, mandatory statements and market-specific label adaptations will be completed with the appointed importer for each destination market.
Lifestyle direction
Premium refreshment in credible consumption moments.
Natural daylight, tropical settings and realistic product scale keep the range aspirational but commercially usable.
Retail activation
A complete toolkit for launch and in-store visibility.
The visual system scales across displays, refrigerated units, tasting counters, posters and shelf communication.
Distributor opportunity
Bring KANUVA to your market.
The concept is prepared for importer review, market-specific regulatory adaptation and commercial development.