01 · Beverage innovation
HAN:DROP
A Korean beverage platform spanning premium cold-brew tea concentrates and portable powdered kombucha.
Wok Foods Innovation Ecosystem
Nine brand worlds.
Fourteen platforms.
Distinct consumer and B2B propositions connected by one development system: identify the opportunity, build the product and prepare it for international markets.
Enter the ecosystemWOK
FOODSInnovation at the centre
FOODSInnovation at the centre
HAN:DROPTea & kombucha
VELYRAFunctional nutrition
DAN:FITPerformance meals
RUVAYACreation blends
ORI:ZENRice convenience
KANUVACoconut water
ZAVUMIKonjac ready meals
KON:ZENKonjac formats
14 active NPD platforms
Nine brand worlds. One connected development ecosystem.
Active NPD portfolio
Fourteen commercial platforms currently in development.
Each platform has its own consumer, format and category logic while sharing Wok Foods sourcing, technical, brand and export capabilities.
01HAN:DROPCold-brew tea concentrates
02HAN:DROP KombuchaPowdered kombucha sticks
03VELYRA DailyCollagen jelly
04VELYRA CompleteProtein & beauty nutrition
05VELYRA CollagenCollagen + vitamin C powder
06DAN:FIT Noodles ProHigh-protein noodles
07DAN:FIT Ready BowlsHigh-protein meals
08ORI:ZENGluten-free rice cup noodles
09KANUVAPremium coconut water
10RUVAYAUbe & taro ingredient blends
11ZAVUMIReady-to-eat konjac noodles
12KON:ZENPremium konjac formats
13WHITEFORMEgg white noodle formats
14KON:ZEN DRYDry konjac noodle nests & rice
Brand worlds
Nine identities. Fourteen active NPD platforms.
02 · Functional nutrition
VELYRA
A premium daily-nutrition world spanning collagen jelly, protein-led complete nutrition and a European-first collagen + vitamin C powder.
03 · Performance convenience
DAN:FIT
Asian comfort food redesigned for modern nutrition through high-protein noodles and complete ready-meal bowls.
04 · Better Asian convenience
ORI:ZEN
Gluten-free rice cup noodles combining Asian flavour architecture, non-fried noodles and convenient preparation.
05 · Natural beverages
KANUVA
A Thailand-origin coconut water platform created for modern international retail across four ambient references.
06 · Creative ingredients
RUVAYA
Professional Ube and Taro blends designed as versatile creation platforms for beverage, gelato, bakery, pastry and dessert applications.
07 · Ready-to-eat konjac
ZAVUMI
A flavour-led ready-to-eat konjac noodle platform combining Asian recipe cues with ambient convenience and modern retail positioning.
08 · Next-generation konjac
KON:ZEN
A premium konjac brand spanning ready-to-cook wet formats and a dry line of noodle nests and translucent rice.
09 · Protein-forward noodles
WHITEFORM
An egg-white noodle platform bringing protein-led nutrition to familiar Asian noodle formats across vermicelli, udon and classic noodle styles.
Portfolio architecture
Different categories. Shared capabilities. One scalable system.
Category intelligence
Each platform begins with a specific market tension and a defensible category opportunity.
Brand systems
Naming, positioning, flavour logic and packaging create a recognisable world—not a one-off SKU.
Technical execution
Formulation, suppliers, claims, specifications and manufacturing convert the idea into reality.
Retail expansion
Every platform is designed to support extensions, channels, markets and future innovations.
The next world
The portfolio is built to keep expanding.
New category opportunities can become coherent brand platforms—connected to Wok Foods, but designed to stand on their own in international markets.
Build the next brand